What’s All The Hype About? is a collection of articles about streetwear & hype culture. The book highlights the key figures, brands, and trends that helped popularize & elevate the fashion sub-genre to the point it is at today.

I designed this book using articles, quotes, photos, etc. compiled through my own research. The goal was to select a number of articles that, when grouped together, relate to a common topic, as well as to create an aesthetic that matched the theme of the text.